Health Center Workforce: Recruitment and Retention Toolkit
The Health Center Movement: Recruitment & Retention Toolkit helps health centers market themselves as part of a wider, national movement in order to recruit and retain talented, mission-driven people.
This toolkit offers a database for movement-centric recruitment language, persona-based messaging for health center recruitment, social media tips, and recruitment topic briefs that health centers can download and integrate into day-to-day clinic life.
Optimizing Healthcare Workforce Engagement
Communicate the health center movement in clear and targeted ways to support recruitment and retention.
How well do you know your target recruitment demographic? Dig deep with marketing personas to tailor your approach.
Incorporate information and guidance on the health center movement into your social media and marketing approach to reach your targeted audience.
Health centers spoke and we listened. Based on the input of 10 geographically and demographically dispersed health centers, the toolkit emphasizes 6 impactful recruiting and retention strategies.
- Pipeline & Partnerships
- Frequent Staff Touchpoints
- Mission & Culture as a Differentiator
- Connecting Mission & Movement
- Career Pathways in Health Centers
- Community Outreach & Involvement
Updated December, 2023
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